Categories: News

Fastest Rising & Falling Corporate Reputations In 2019

If you think Samsung can’t get over blowing up batteries and Telsa can do no wrong… your wrong 🙂 . Samsung moved up 28 places between 2018 and 2019 while Tesla dropped a stunning 39 places in the same period.

The following research conducted by Harris Insights and Analytics with Axios Research is an annual consumer survey that ranks the the top 100 companies. It is different from most surveys because it is done in two parts.

The first part asks Americans who the top 100 companies are and after that group has been determined
The second part of the survey has Americans rank their perceptions of each of those 100 companies.

The most useful information from this report is the year over year changes which we show below.

Top 10 Corporate Ranking Decliners In 2019:

	COMPANY	2019 SCORE	CHANGE IN RANK
#94	Facebook	58.1	43	+
#42	Tesla Motors	75.4	39	+
#88	McDonald’s	63.7	29	+
#35	Nike	76.0	23	+
#72	Target	69.9	23	+
#45	Berkshire Hathaway	75.1	21	+
#22	Chick-fil-A	77.5	18	+
#36	Honda	76.0	17	+
#49	IBM	74.3	17	+
#68	Yum! Brands	71.4	15	+

	COMPANY	2019 SCORE	CHANGE IN RANK
#7	Samsung	80.0	28	+
#16	Hobby Lobby	78.9	28	+
#10	Sony	79.4	21	+
#53	21st Century Fox	73.4	21	+
#17	USAA	78.8	17	+
#12	The Home Depot	79.1	14	+
#8	Procter & Gamble	79.8	12	+
#25	Unilever	77.3	12	+
#34	Best Buy	76.1	12	+
#4	L.L. Bean	80.7	11	+

	COMPANY	2019 SCORE	CHANGE IN RANK
#1	Wegmans	83.0	1	+
#2	Amazon	82.3	1	+
#3	Patagonia	81.4	6	+
#4	L.L. Bean	80.7	11	+
#5	Walt Disney	80.4	n/a	+
#6	Publix	80.3	2	+
#7	Samsung	80.0	28	+
#8	Procter & Gamble	79.8	12	+
#9	Microsoft	79.7	2	+
#10	Sony	79.4	21	+

If you dig into the survey a bit more you can answer simple perception questions like:

6 years ago